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WhatsApp is no longer just a chatting app nowadays, but it has become a very strong business tool for all businesses verticals. Especially for small merchants and local shopkeepers, WhatsApp Catalog is an easy and free way to showcase products to customers and increase sales.
In this blog, we will learn how small business owners can showcase their products and increase their sales manifold using WhatsApp Catalog.
What is WhatsApp Catalog and why is it important for small businesses?
WhatsApp Catalog is a feature in which you can create a digital list of your products or services. It works exactly like an online shopping website but is very easy and user-friendly.
Benefits for small business owners:
• You can show your products without creating a website.
• Customers can browse products directly in the chat itself.
• It becomes easy to take orders.
• Both time and money are saved.
Main benefits of creating WhatsApp Catalog
WhatsApp Catalog is beneficial for small merchants in many ways.
• Online Presence: You can make your business digital even without a website.
• Professional Image: Customers see you as a professional business.
• Direct conversation: The customer can ask questions by seeing the products in the WhatsApp chat itself.
• Low cost: It is completely free, you do not need to spend on a separate e-commerce platform.
• Easy sharing: You can share your product link on Facebook, Instagram or any platform.
How to set up a WhatsApp Catalog? (Step-by-step guide)
If you are a small business owner, you can easily set up WhatsApp Catalog.
Steps:
• Download WhatsApp Business App.
• Go to Settings and click on Business Tools.
• Choose the Catalog option.
• Now add photos, name, price and description of your products.
• Save and your catalog is ready.
How to increase sales with WhatsApp Catalog?
A catalog is not just a way to showcase products, but it can work as your sales engine.
Some strategies:
• Add offers and discounts: Customers are always attracted by offers.
• Create categories: Show products by dividing them into groups so that it is easy for the customer.
• Share the catalog link: Share the link on social media, SMS and Bulk WhatsApp Marketing.
• Interact with the customer: Respond to customer queries quickly so that they make a purchase immediately.
• Add WhatsApp Payments: Direct payment option gives convenience to customers.
Smart Uses of WhatsApp Catalog for Small Business Owners
If you run a shop, do a home-based business or provide a service, then WhatsApp Catalog is a great tool for you.
Examples:
• Restaurants and cafes: You can add menus to the catalog.
• Boutiques and clothing stores: You can easily show product photos and prices.
• Jewelry shops: You can showcase designs in high-quality photos.
• Home bakeries: You can add cakes and snacks to the catalog and take direct orders.
• Service Providers: Beauty parlors, gym trainers or event planners can also add package lists.
How to use WhatsApp Catalog as a marketing tool?
Catalog can be used not only for showcasing but also as a marketing tool.
Ways:
• Share on social media: Add your business catalog link on various social media platforms.
• Bulk WhatsApp Marketing: Send catalog links to your customers.
• Create QR Code: Print it on a visiting card or packaging.
• Add to email marketing: Attach catalog links while sending mail to customers.
• Use in ads: You can add catalog links in Facebook Ads or Google Ads.
Future of WhatsApp Catalog for small business
In today's time, people like to shop online and WhatsApp is present in everyone's mobile. In such a situation, WhatsApp Catalog can prove to be a game-changer for small businesses.
In the coming time:
• WhatsApp Catalog will be even more advanced.
• Features like payment, delivery and tracking will be easier.
Conclusion
WhatsApp Catalog is a cheap, easy and effective tool for small merchants and business owners. It not only showcases your products better, but also increases your sales.
If you are a Small Business Owner, start using WhatsApp Catalog today and take your business forward on the digital level.
FAQs
No, WhatsApp Catalog allows businesses to showcase products digitally without creating or maintaining a separate website.
By displaying products with prices and descriptions, customers can browse easily and make faster purchase decisions.
Yes, beauty parlors, trainers, event planners, and other service providers can list packages and pricing in the catalog.
Yes, it is completely free within the WhatsApp Business App and requires no additional platform charges.
They can share catalog links on social media, email marketing, QR codes, bulk messaging, and paid advertisements.
