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If there is one most used messaging app in today’s world, then it is – WhatsApp. In a country like India where people of all ages are using smartphones, WhatsApp is no longer just a means of chatting, but now it has become an important part of business.
Now customers do not read SMS, do not open emails – but definitely check WhatsApp. That is why WhatsApp Promotion has become a very effective and direct way for businesses to reach customers.
What is WhatsApp Promotion?
WhatsApp Promotion means – promoting your business, product or service through WhatsApp. This promotion can be done through text messages, images, videos, documents, links or catalogs.
This promotion can be done from one person to many people simultaneously, which we also call Bulk WhatsApp Messaging.
WhatsApp Promotion Methods:
1. Text Message.
2. Images and Posters.
3. Videos (Promo Videos).
4. PDFs and Documents (e-Brochures, Price Lists).
5. Website Link or CTA Button.
6. WhatsApp Business Catalogue.
Two types of WhatsApp Promotion
1. Official WhatsApp Business API
• This is the official business tool of WhatsApp.
• Requires DLT registration and verification by WhatsApp.
• Suitable for large companies, brands and professionals.
• 24x7 automation, chatbots, API integration.
2. Unofficial Bulk WhatsApp Tools
• Send WhatsApp broadcasts from mobile or software.
• Can send messages from any number.
• Ability to reach maximum users.
• Cheap and can be started quickly.
• But there is a risk of number being blocked by WhatsApp.
Why WhatsApp Promotion is Important?
Today, every customer uses WhatsApp. This means that the business has to reach wherever the customer is.
Benefits of WhatsApp Promotion
1. Direct Connection: The message goes directly to the customer's mobile, that too in personal space.
2. High Open Rate: WhatsApp has an open rate of more than 90% compared to SMS or Email.
3. Personalized Marketing: You can send customized messages according to the customer's name, location, interest.
4. Multimedia Support: You can send images, videos, PDFs along with text, which are more effective.
5. More response and conversion: The customer responds immediately in WhatsApp chat, which leads to faster lead conversion.
How does WhatsApp Promotion work?
Through Official WhatsApp API
1. Business has to register on DLT portal.
2. Then WhatsApp Business API verification is done on Facebook (Meta).
3. Sender ID, Templates and message content are approved.
4. Through approved templates you can send WhatsApp to thousands of customers simultaneously.
5. CRM or API tools are used for this.
Through Unofficial Tools
1. Mobile number list is created from Excel.
2. Numbers are uploaded from a software or mobile app.
3. Text, images, videos or documents are added.
4. On clicking “Send” WhatsApp message is sent to all numbers.
5. In some tools replies are also automatic (like Chatbot).
WhatsApp Promotion is useful for whom?
| Sector | Use |
|---|---|
| Retail Shops | Offers, Discounts, New Collections |
| School-College | Fee Reminder, Result, Notice |
| Hospital | Appointment Reminder, Health Tips |
| Finance Companies | Loan Offers, EMI Reminder |
| E-commerce | Order Status, Offers |
| Digital Marketing Agency | Client Promotion |
| Political Party | Promotion, Event Invitation |
| Religious Institutions | Satsang, Camp, Donation Appeal |
How to start WhatsApp promotion?
Step by step guide
1. Create customer number list: Prepare all numbers in Excel or Google Sheet.
2. Design the content: Message + Images + Videos + PDFs you want to send.
3. Choose the tool: If you want official API then contact a company like Covalent Softwares.
Or buy unofficial Bulk WhatsApp software.
4. Set up campaign: Write message, upload list, test and send.
5. View reports: Track Delivery Report, Read Status, Response etc.
How to create an effective WhatsApp message?
A good WhatsApp promotional message should contain:
• Customer name (if possible)
• Offer or purpose should be clear.
• Images or videos are a must
• Call to action (e.g. “Book Now”, “Visit”, “Call Now”)
• Short link (if website or form)
Example:
Hello Rohit ji,
Get your website built at Covalent Softwares for just ₹4999!
Free Hosting + SEO + WhatsApp Integration.
Contact Now:
Phone: 7533008522
Website: www.covalentsoftwares.com
What precautions should be taken in WhatsApp Promotion?
1. Do not spam - do not send messages to the same number repeatedly.
2. Follow the guidelines of DLT and Meta.
3. Send quality content to avoid number getting blocked.
4. Give customers the option to unsubscribe.
5. Reply on time when you get a reply.
WhatsApp Promotion vs Other Marketing Channels
• Channel Open Rate Cost Impact Response Time.
• WhatsApp 90%+ Low Very Good Instant.
• SMS 70-80% Very Low Good Slow.
• Email 10-15% Low Low Very Slow.
• Facebook Ad 2-5% Expensive Targeted Slow.
• Calling 30-40% Better but Expensive.
Why get WhatsApp Promotion from Covalent Softwares?
Covalent Softwares Private Limited is a leading digital marketing company in India that provides WhatsApp Promotion services to businesses.
Our Features:
• Official WhatsApp Business API Partner.
• Complete support from Campaign Setup to Automation.
• Content Design, Captions and Poster Creation.
• Campaign Performance Report.
• Fully DLT and Meta Guidelines based service.
• Chatbot and Auto-Reply Setup.
Conclusion
In today's digital era, WhatsApp Promotion has become the most direct, effective and cost-effective way to connect with your customers. WhatsApp is not just a chatting app, but has become a marketing machine.
If you also want to:
• Increase sales of your business.
• Get brand recognition.
• Increase customer engagement.
Then definitely adopt WhatsApp Promotion.
FAQs
It means promoting products or services through WhatsApp using text, images, videos, links, or catalogs to reach customers directly.
Official API requires DLT and Meta approval, while unofficial tools are cheaper but carry a risk of number blocking.
Because WhatsApp messages have over 90% open rate and customers usually read them instantly.
Businesses must complete DLT registration, Meta verification, and get message templates approved.
Avoid spamming, follow Meta guidelines, provide unsubscribe options, and send quality, relevant content only.
